Debbie MacDougall, President of The Velocity Effect, spent more than twenty years traveling to remote areas of the world supporting problematic, high profile programs for Fortune 500 companies, Foreign Governments and a wide variety NGO's (Non-Governmental Organizations) and DOD (Department of Defense) contractors. Under rigid requirements and in difficult environments, MacDougall managed the transportation of everything from nuclear dismantlement gear to live chickens. This experience provided an excellent training ground on the importance of partnerships and the speed at which things can be accomplished.
As the Chief Operations Officer of a major crisis communications firm, MacDougall saw firsthand the power of media engagement and the wide variety of groups and partners needed to facilitate a change in public opinion and brand concepts.
In 2014, while traveling to Moldova, she constructed a new economic sustainability model for emerging and developing countries. By offering much needed economic support through exposure to new export markets and campaigns for international media attention, MacDougall's grassroots campaigns have raised public awareness about world class products produced by emerging countries.
In 2019, having witnessed firsthand the risks and exposure companies incur when transporting dangerous goods to emerging countries, MacDougall initiated an alliance program to minimize those risks and reduce exposure, all while increasing transparency and safety for contractors operating in those emerging markets.
MacDougall is also the author of the Comic Coloring Book Series. The first book, Divorce: The Comic Coloring Book was published in 2016 to great reviews. Her own divorce case went to the Supreme Court of Virginia. MacDougall conceived a new concept in the publishing industry by combining several book genres: humor, inspiration, coloring and self-help, in a more lighthearted manner. In late March of 2018, her second coloring book, Cancer: The Can*** Coloring Book tackles another subject, helping people diagnosed with cancer. It is an interactive book, focusing on humorous images, where friends and family can also participate.